New Delhi: Leading international figures came together at the prelude event for the much-anticipated International Summit on Standards in Media and Entertainment Industry, masterminded by Dr. Sandeep Marwah, a prominent figure in the media and entertainment world. The event was hosted by the International Chamber of Media and Entertainment Industry (ICMEI) and the PHD Chamber of Commerce & Industries (PHDCCI), in a bid to define and promote the highest standards in the global media and entertainment sector.
Representatives from several nations including H.E. Mateja Vodeb Ghosh Ambassador of Slovenia, Charge d’ Affaires Thabang Linus Kholumo High Commission of Kingdom of Lesotho, Deputy Head of the Mission Lazar Vukadinovic Embassy of Serbia, Cultural Counsellor Alfredo Caldera Embassy of Venezuela, and Trade Counsellor Bui Trung Thuong, Embassy of Vietnam took to the stage to share insights into the standards upheld in their respective countries.
The discussion, led by Sandeep Marwah – also National Chairman of Media & Entertainment Committee at Bureau of Indian Standards, Ministry of Consumer Affairs, Government of India – focused on the immense scope of the Indian Media and Entertainment Industry and its potential to set benchmarks globally.
Shivam Soni, Secretary of the Media & Entertainment Committee of BIS, played a key role in the discourse, adding to the array of perspectives from around the world. The exchange proved to be enlightening, with active participation from audience members, who voiced their experiences and expressed their unique needs within the industry. The dialogue fostered a cross-pollination of ideas and a shared understanding of global media standards.
Shalini Sharma, Assistant Secretary-General of PHDCCI, effectively steered the event, which saw participation from various walks of life, reinforcing the universality and inclusivity of media and entertainment standards.
The curtain-raiser event is set to pave the way for the main Summit, where world leaders in the media and entertainment industry will convene to discuss and implement a harmonized approach to global standards, aiming to elevate the quality and credibility of content produced worldwide.
The event was supported by the AAFT School of Advertising and PR Events, further reinforcing the commitment to uphold, spread, and apply these standards in media and entertainment education.
This international initiative is a testament to the importance of unified standards in the media and entertainment industry and the vital role they play in ensuring integrity, quality, and diversity of content on a global scale.